Legal & privacy

Your privacy matters.

This policy explains what personal information we collect through the VersaSpa UK website, why we use it, and the choices and rights available to you.

Last updated: OCTOBER 2026

VersaSpa UK is operated by Innové Beauty & Wellness Ltd. Innové is the data controller for personal information collected through this website.

1. Who we are

Innové Beauty & Wellness Ltd supplies VersaSpa products and services in the UK and Ireland. When this policy says “Innové”, “we”, “us” or “our”, it means Innové Beauty & Wellness Ltd.

You can contact us about privacy using the details in section 9 below.

2. Information we collect

Information you give us

When you make an enquiry or request a call back, we collect your first and last name, business name, postcode, mobile number, email address, whether you already work with Innové, your contact preference, and your consent record. We also collect anything else you choose to provide when you communicate with us.

Information collected when you use the site

We may collect your page URL, referring page, campaign information such as UTM source, medium and campaign, and technical information such as your IP address, device, browser, approximate location, pages viewed and interactions with the site. Some of this information is collected through cookies and similar technologies.

3. How and why we use your information

PurposeLawful basis
Respond to enquiries, arrange calls and prepare proposalsSteps at your request before entering a contract, and our legitimate interests in developing our business
Provide products, services and customer supportPerforming a contract and our legitimate interests in supporting customers
Understand campaign performance and improve the websiteYour consent where required, or our legitimate interests where the law permits
Keep the site secure and prevent fraud or misuseOur legitimate interests in protecting our services and users
Meet legal, regulatory and accounting obligationsCompliance with a legal obligation

Where we rely on legitimate interests, we consider the impact on your rights and only use your information where those interests are not overridden by your interests or fundamental rights.

4. Cookies and analytics

This website uses Google Tag Manager to manage website tags. Tag Manager itself is a tag delivery system; tags deployed through it may collect usage information and may use cookies or similar technologies. Google may process technical information such as your IP address, browser and device information, and website interactions.

You can limit cookies through your browser settings. Blocking some cookies may affect how the site works. You can also use Google’s browser add-on to opt out of Google Analytics where that service is active.

Learn more in Google’s privacy policy.

5. Who we share information with

We do not sell your personal information. We may share it only where necessary with:

  • Netlify, which hosts the website and processes website form submissions;
  • Google and other providers used for tag management, measurement or website performance;
  • our approved CRM, email, IT, hosting and professional service providers;
  • VersaSpa brand partners or distributors where needed to answer or fulfil your request; and
  • regulators, courts, law enforcement or other parties where the law requires it or to protect legal rights.

Service providers may only use personal information on our instructions and must protect it appropriately.

6. International transfers

Some suppliers may process personal information outside the UK. Where information is transferred to a country without an applicable UK adequacy decision, we use appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to standard contractual clauses, together with supplementary measures where appropriate. You can contact us for more information about the safeguards relevant to your information.

7. How long we keep information

We keep personal information only for as long as needed for the purpose for which it was collected, including responding to your enquiry, managing our business relationship, and meeting legal, tax, accounting or reporting requirements. We consider the amount and sensitivity of the information, the risk from unauthorised use, and applicable legal requirements when setting retention periods. We securely delete or anonymise information when it is no longer needed.

8. Your rights

Depending on the circumstances, UK data protection law gives you the right to:

  • ask for a copy of your personal information;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete or restrict the use of your information;
  • object to processing based on legitimate interests or to direct marketing;
  • receive certain information in a portable format; and
  • withdraw consent at any time, without affecting earlier lawful processing.

These rights are not absolute. We may need to confirm your identity before acting on a request and will normally respond within one month.

You can complain to the UK Information Commissioner’s Office at ico.org.uk. We would appreciate the opportunity to address your concern first.

9. Contact us

Innové Beauty & Wellness Ltd

Privacy enquiries: contact Innové

UK telephone: 030 3003 2089

Europe telephone: +44 (0)1273 032 114

Changes to this policy

We may update this policy when our services, suppliers or legal obligations change. We will publish the revised version here and update the date at the top of the page.